B2B content strategy and consulting
Content is only as valuable as the strategy and planning behind it. MTC is a strategy-first agency meaning that we always approach our content marketing projects with a strategic mindset. Every client either goes through a strategy consulting or a strategy debriefing so that we always have a strong foundation to begin our content creation. We implement and design best-in-industry content marketing, content SEO, and link-building frameworks that help you increase organic growth and accelerate lead generation.
Organic content strategy
Our experts build out an organic content marketing framework starting from your website and into other social channels. Our customized frameworks help generate leads and accelerate your organic growth. We craft a strategy and content calendar based on the customer journey, buyer persona, and specific audience challenges.
B2B audiences are on LinkedIn. Our strategy team works directly with your sales, marketing, and leadership team to develop a customized holistic strategy to engage prospects through high-quality content. We audit team profiles and draft a content calendar to accelerate growth. Learn more about our LinkedIn consulting.
What is our approach?
We approach every content project in five steps.
1 – INTELLIGENCE GATHERING
We begin every strategy process with a thorough Intelligence Gathering meeting to better pair the content with your audience. We’ll spend time with your marketing team, sales team, and any other key persons to identify the buyer persona, customer journey, and levels of customer challenges. This will be done during an investigation workshop with the marketing and sales team. We can split this time into several days or in one short afternoon.
2 – STRATEGY FRAMEWORK, PERSONA, CUSTOMER JOURNEY
With the intelligence we’ve gathered, we create a custom-designed content strategy that fits your business and lead generation goals. We craft the buyer personas, customer journey with specific challenges/pains, content channels, content topics, and distribution plan—and present it to you as a structured content strategy document.
3 – AUDIT OF CONTENT & COMPETITOR ANALYSIS
Benchmarking content against your competitors and yourself is an important part of a strategy. We will do a thorough content analysis of your competitor’s high-performing content and also evaluate your existing content to see what is ranking and performing well.
4 – FINAL CONTENT STRATEGY
The content strategy will be presented to you as a document and a content calendar for planning purposes. We’ll review the strategy together as a team to make sure that all parties understand the choices made and the expected outcomes of the content strategy.
5 – CONTENT ACTION PLANNING & CREATION
As a full-service content agency, we help you with the whole content process from beginning to implementation. Our expertise B2B writers will create the content developed in the content strategy, and the project management team will make sure the content is ready, posted, and analyzed. At MTC, we become an extension of your current marketing department. We become a trusted marketing partner that works with your current workflow on HubSpot—or choose to integrate with our easy agency setup.
Is content the right marketing & lead generation strategy for you?
What are our clients saying
Megan is a pleasure to work with. She is extremely organized, creative and passionate about her writing. Within months, we had a reputable company blog generating organic website traffic for our SaaS technology startup. It's great to work with someone who can take leadership of social media and content efforts while always having ROI for the marketing team in mind.
“MTC is a talented and hard-working group of content experts that helped us realize our content strategy from creation to implementation. We now have professionally written case studies to showcase our Kasco CertiSafe product.”
Megan is an old friend of mine. When she heard I was starting my own business, she offered to help me with marketing. I accepted her offer, and she delivered exactly what I asked for. The flyers she created were perfect, right down to the color scheme. Would work with her again!
“Megan is a talented content writer who I collaborated with as a marketing and PR consultant and she has also been a resource for me for my own content projects. I highly recommend her as a high quality and cost effective resource for content creation and marketing.
I reached out to Megan this fall in search of someone who could work side by side with me in rebranding my business and website. She was very organized and made note of the details I wanted to focus on in the project. For anything that wasn’t quite right, she made sure we got it the way I envisioned the rebranding to be. So happy I found her. In the past, I wasn’t able to talk directly to the person who made my website and logo. This was a complete 180. I am so grateful for your work and patience through the project. Thank you Megan! I had a great experience building my new website and logo with you! I recommend her 100%!