B2B Content Strategy and Consulting
Content is only as valuable as the strategy and planning behind it. MTC is a strategy-first agency meaning that we always approach our b2b content marketing consultant projects with a strategic mindset. Every client either goes through a strategy consulting or a strategy debriefing so that we always have a strong foundation to begin our content creation. We implement and design best-in-industry content marketing, content SEO, and link-building frameworks that help you increase organic growth and accelerate lead generation.
Organic content strategy
Our experts build out an organic content marketing framework starting from your website and into other social channels. Our customized frameworks help generate leads and accelerate your organic growth. We craft a strategy and content calendar based on the customer journey, buyer persona, and specific audience challenges.
LinkedIn strategy
B2B audiences are on LinkedIn. Our strategy team works directly with your sales, marketing, and leadership team to develop a customized holistic strategy to engage prospects through high-quality content. We audit team profiles and draft a content calendar to accelerate growth. Learn more about our LinkedIn Growth Accelerator Program.
What is our approach?
We approach every B2B content marketing consultant project in five steps.
1 – INTELLIGENCE GATHERING
We begin every strategy process with a thorough Intelligence Gathering meeting to better pair the content with your audience. We’ll spend time with your marketing team, sales team, and any other key persons to identify the buyer persona, customer journey, and levels of customer challenges. This will be done during an investigation workshop with the marketing and sales team. We can split this time into several days or in one short afternoon.
2 – STRATEGY FRAMEWORK, PERSONA, CUSTOMER JOURNEY
With the intelligence we’ve gathered, we create a custom-designed content strategy that fits your business and lead generation goals. We craft the buyer personas, customer journey with specific challenges/pains, content channels, content topics, and distribution plan—and present it to you as a structured content strategy document.
3 – AUDIT OF CONTENT & COMPETITOR ANALYSIS
Benchmarking content against your competitors and yourself is an important part of a strategy. We will do a thorough content analysis of your competitor’s high-performing content and also evaluate your existing content to see what is ranking and performing well.
4 – FINAL CONTENT STRATEGY
The content strategy will be presented to you as a document and a content calendar for planning purposes. We’ll review the strategy together as a team to make sure that all parties understand the choices made and the expected outcomes of the content strategy.
5 – CONTENT ACTION PLANNING & CREATION
As a full-service content agency, we help you with the whole content process from beginning to implementation. Our expertise B2B writers will create the content developed in the content strategy, and the project management team will make sure the content is ready, posted, and analyzed. At MTC, we become an extension of your current marketing department. We become a trusted marketing partner that works with your current workflow on HubSpot—or choose to integrate with our easy agency setup.
What Our Clients Say
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“Megan is a talented content writer who I collaborated with as a marketing and PR consultant and she has also been a resource for me for my own content projects.... read more
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