Get your messaging right. That’s the takeaway from episode 8 of the B2B Content Corner podcast with Jennifer Glass. In this episode, Jennifer explores the many challenges B2B companies have in messaging, how to overcome those challenges, and how to address your messaging with the Conversion Equation. If done right, you’ll nurture the right prospects and convert the right leads (even in COVID times). Tune in to episode 8 on B2B messaging.
Jennifer R Glass is the CEO of Business Growth Strategies International. She is a business growth expert who works with small to medium-sized businesses to help them find the money they are leaving on the table. Ms. Glass is the author of multiple works including her “It’s the Bottom Line that Matters” series.
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