LinkedIn workshops for your team

Competition is tough, paid advertising is expensive, and people crave more than generalized company brand content .

Social platforms don’t perform for company profiles, and many want brands to ‘pay for play' to get exposure.

Good news: Your customers want to hear from the experts in their industry. To read and engage with original and authentic content from those that they trust.

Meaning, your internal experts aka your team - are an untapped opportunity to build authority in your industry, get more content views, and generate demand in complex industries.

All they need to do is have the right tools …

Which is where our team of LinkedIn trainers are here to support you.

We’re Megan and Yessica.

Three years ago, we started training executives and teams on how to use LinkedIn.

With over 830 million members on the platform and an organic-friendly algorithm, LinkedIn is a highly effective social media channel for you to meet your company brand, growth, and attraction goals.

We’ve generated over 100,000s of content views, optimized over 50 LinkedIn profiles, and worked with 100s of colleagues just like you.

If demand generation is the next buzzword in your marketing strategy, what better way than to leverage your most important internal asset - your team and executives … - to stand out in the noisy B2B space.

We’ve built a structured program to train company teams on the ins and outs of LinkedIn.

The training program is built on our three-pillar strategy approach, which we regularly improve the framework as LinkedIn evolves the platform and the algorithm.

1. Optimized LinkedIn profile
2. Personalized expert content
3. Community building

We’ve developed a LinkedIn training series for company teams that is digestible and actionable. Even though we have specific topics to cover, we customize the LinkedIn trainings to every project.

It's not just a passive group session, too! Our package includes monthly 1-to-1 sessions with each of your team members. Meaning, that you get direct feedback from your LinkedIn trainer and for each individual.

This isn’t a passive course — it’s live workshops with LinkedIn trainers coupled with ongoing monthly coaching.

Here is what you will learn:

• Month 1 - Introduction to LinkedIn & personal profile optimization
• Month 2 - Team LinkedIn personal profile audits
• Month 3 - Generating content ideas
• Month 4 - Team LinkedIn content audits
• Month 5 - Writing top-notch posts
• Month 6 - Community building: Writing authentic comments & messages

After the 6-month series, we will have a workshop to recap the information covered and review team questions. All the workshops are avaliable as in-person or digitally.

We also offer additional workshops, after the initial training series, where our trainers are available to review ongoing LinkedIn algorithm updates and topic trainings with your team.

At MTC, we teach teams how to increase their content engagement and views — within months .

LinkedIn is a long-term game, but we guarantee that you will start to see results as little as 60 days after implementing all the tactics that we give you.

We train teams to get results like these: