LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior Content Manager Nicole Gottselig deep-dives into the benefits and the tactics to building an LinkedIn employee advocacy program. She voices tips from her expert knowledge gained from building such a program (from scratch) at her current B2B company, Uberall.

Meet Nicole

Nicole is a Berlin-based senior content writer and marketer for Uberall, one of Germany’s top SaaS scale-ups. While she has a passion for words and crafting content, she also loves promoting it by building authentic connections with readers. One of the ways she does this is by leading a team of internal ambassadors to spread their content in a non-salesy, authentic, and human-centred way at Uberall. Because at the end of the day, people buy from people: not brands or corporate pages. And if you’re still reading, she has more than 10 years’ experience working as a content writer and editor on remote and in-house teams. Some of her clients and employers include: Factory Berlin, Lufthansa Innovation Hub, acework, Yellow Pages Canada, the 2015 Pan Am Games, and the 2010 Olympic Winter Games.

How to subscribe and review

Don’t forget to leave us a review

Podcast reviews are super important to the iTunes algorithm. The more reviews we receive, the more likely we can reach more people in our industry. I’d be forever grateful if you can leave a 30-second review on iTunes letting everyone know how you liked the episode.