LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a B2B brand leverage this platform? Senior Content Manager Nicole Gottselig deep-dives into the benefits and the tactics to building an LinkedIn employee advocacy program. She voices tips from her expert knowledge gained from building such a program (from scratch) at her current B2B company, Uberall.
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Nicole is a Berlin-based senior content writer and marketer for Uberall, one of Germany’s top SaaS scale-ups. While she has a passion for words and crafting content, she also loves promoting it by building authentic connections with readers. One of the ways she does this is by leading a team of internal ambassadors to spread their content in a non-salesy, authentic, and human-centred way at Uberall. Because at the end of the day, people buy from people: not brands or corporate pages. And if you’re still reading, she has more than 10 years’ experience working as a content writer and editor on remote and in-house teams. Some of her clients and employers include: Factory Berlin, Lufthansa Innovation Hub, acework, Yellow Pages Canada, the 2015 Pan Am Games, and the 2010 Olympic Winter Games.
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