It’s time to mix it up. On this podcast episode, I bring in five guests to share their predictions on content marketing trends for 2021. You’ll hear from B2B content experts, writers, and more in this episode. Tune in now to hear episode five.

Who are our guests

Allison Frieden is a digital content marketer in Boston, MA with over a decade of experience. She specializes in content creation, project management, client relations, social media, journalism engagement and inbound marketing tactics. Her deep B2B tech experience includes knowledge in IoT, data integration, connected services, and cyber risk management.

Adriana Stein is a freelance marketing consultant who founded IDI, her marketing consultancy based in Hamburg, Germany. She helps companies with marketing strategies by acting as the bridge between global companies (particularly Germany) and native English speaking markets. She is originally from the US and specializes in SEO and content marketing, as well as marketing automation.

Chief Evangelist at BombBomb, coauthor of Rehumanize Your Business, and host of The Customer Experience Podcast, Ethan Beaute has collected and shared video success stories in a variety of formats for a decade. He’s even sent 10,000 videos himself. Prior to joining BombBomb, he spent a dozen years leading marketing teams inside local television stations in Chicago, Grand Rapids, and Colorado Springs. He holds undergraduate and graduate degrees from the University of Michigan and UCCS in communication, psychology, and marketing.

Scott Mckinney is a freelance content and copywriter specializing in B2B software. I help software companies land and retain wonderful long-term customers.

Nicole Gottselig is a Berlin-based senior content writer and marketer for Uberall, one of Germany’s top SaaS scale-ups. With a passion for crafting content, she alsos loves promoting it by building authentic connections with her readers. One of the ways she does this is by leading a team of internal ambassadors who spread Uberall’s content in a non-salesy, authentic and human-centred way. Because at the end of the day, people buy from people: not brands or corporate pages.

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