What Works: Popular B2B Content Tactics In 2021 (Episode 13)


In the new podcast series “What Works”, B2B Content Corner host Megan Thudium brings to the space multiple guests to cover a specific topic in 3-minutes. In this episode, we discuss B2B content tactics and what’s currently working in the industry. Every guest was asked to comment on the specific question, What content tactics are you focusing on in 2021? In the audio, you will hear their insights on …

  • Why collaboration is important in distributing your content
  • Customer journey and why it’s important for B2B content
  • Importance of audio and how it engages your audience
  • LinkedIn employee advocacy in growing your reach
  • Human-centered marketing and what it means for environmental brands

Meet the guests of the episode

Elena Iordache-Stoica

Elena is a Digital Marketing Strategist at STOICA with a background and passion for technology sales. She’s currently helping B2B tech companies automate their lead generation & sales and grow faster online while simplifying the complex world of digital marketing. Trying to be a better human, learn and grow every day and help others along the way.

Nina Walloch

Nina is a B2B marketing specialist in charge of content-driven communication strategies at Planetly , the climate tech startup enabling businesses to analyse, reduce and offset their carbon footprint. She focuses on data-driven marketing and communication efforts for B2B tech companies and has a passion for storytelling, new technologies and sustainability.

Toma Chiritescu

Toma has 13+ years of marketing and market research experience with 5+ years of IT/B2B international marketing strategy & execution coordination.

Iulia Baidac

Iulia is a Vienna-based marketer and content strategist passionate about accelerating the growth of forward-thinking and innovative brands through content marketing strategies, storytelling, digital channels & content partnerships. In parallel with her full-time job at The Autonomous – a global community shaping the future of safe autonomous mobility, Iulia is also a contributing writer for EU-Startups, the leading online magazine about startups in Europe.

Andrea Spiegl

Andrea Spiegl is the marketing lead at Enapter , a green hydrogen business that produces AEM electrolysers. Andrea has several years of experience as a marketeer, project manager and editor. Since she moved to Berlin in 2018 her focus lies on B2B Marketing and Strategies.

Megan Thudium is the founder of MTC | The Content Agency, and she wraps us the end of the podcast episode with her insights.


CEO Lead B2B Content Strategist

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.

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