How To Build A LinkedIn Advocacy Program With Nicole Gottselig (Episode 7)

B2B Content Corner

LinkedIn is a growing social media platform. Individuals have been leveraging the platform to build their personal network for years, and just recently, marketing & sales professionals have realized its true potential for growth. LinkedIn offers a great vessel to grow your personal brand. But how can a   B2B brand   leverage this platform? Senior Content Manager Nicole Gottselig deep-dives into the benefits and the tactics to building an LinkedIn employee advocacy program. She voices tips from her expert knowledge gained from building such a program (from scratch) at her current B2B company, Uberall .

Meet Nicole

Nicole is a Berlin-based senior content writer and marketer for Uberall, one of Germany’s top SaaS scale-ups. While she has a passion for words and crafting content, she also loves promoting it by building authentic connections with readers. One of the ways she does this is by leading a team of internal ambassadors to spread their content in a non-salesy, authentic, and human-centred way at Uberall. Because at the end of the day, people buy from people: not brands or corporate pages. And if you’re still reading, she has more than 10 years’ experience working as a content writer and editor on remote and in-house teams. Some of her clients and employers include: Factory Berlin, Lufthansa Innovation Hub, acework, Yellow Pages Canada, the 2015 Pan Am Games, and the 2010 Olympic Winter Games.

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CEO LinkedIn Lead Strategy Lead

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.