How We Increase Organic Website Traffic By 200% For A SaaS Technology Startup

A progressive SaaS technology startup based in Southern Europe provides a robust insider threat detection service platform.

Product: SaaS platform

Target audience: Enterprises

Company: Technology Startup

Task: Inbound traffic & leads

The challenge

MTC was tasked to create a progressive inbound content marketing strategy. The startup had no prior content established and the process was implementing content marketing from scratch. After a thorough strategy meeting and investigation, it was determined that the content strategy would be aligned with four business goals.

  • Establish inbound marketing and grow a blog
  • Drive organic traffic from Google and increase website visibility
  • Create a pipeline of qualified prospects for the sales team
  • Increase thought-leadership and brand presence

The process

The SaaS technology startup implemented the content strategy starting mid-year 2017. Blog content, downloads, and thought-leadership were at the heart of the content marketing strategy, and MTC created over 100 blog posts, white papers, thought-leadership articles, ebooks, and infographics for the startup. MTC was part of the process from start to finish. We transformed into an extension of the startup’s marketing department and implemented the content marketing strategy, content editorial calendar, distribution strategy while publishing emails, blogs, sales collateral, white papers and more.

Increase in organic traffic 200 %

Monthly blog page views 10000

Monthly prospects from blog 50

Publications in CSO Online & 20

Within months, we had a reputable company blog generating organic website traffic for our SaaS technology startup. It’s great to work with someone who can take leadership of social media and content efforts while always having ROI for the marketing team in mind.

Naomi Weisz


CEO LinkedIn Lead Strategy Lead

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.