Product: SaaS platform

Target audience: Enterprises

Company: Technology Startup

Task: Inbound traffic & leads

The challenge

MTC was tasked to create a progressive inbound content marketing strategy. The startup had no prior content established and the process was implementing content marketing from scratch. After a thorough strategy meeting and investigation, it was determined that the content strategy would be aligned with four business goals.

• Establish inbound marketing and grow a blog
• Drive organic traffic from Google and increase website visibility
• Create a pipeline of qualified prospects for the sales team
• Increase thought-leadership and brand presence

The process

The SaaS technology startup implemented the content strategy starting mid-year 2017. Blog content, downloads, and thought-leadership were at the heart of the content marketing strategy, and MTC created over 100 blog posts, white papers, thought-leadership articles, ebooks, and infographics for the startup. MTC was part of the process from start to finish. We transformed into an extension of the startup’s marketing department and implemented the content marketing strategy, content editorial calendar, distribution strategy while publishing emails, blogs, sales collateral, white papers and more.

Within months, we had a reputable company blog generating organic website traffic for our SaaS technology startup. It’s great to work with someone who can take leadership of social media and content efforts while always having ROI for the marketing team in mind.

Naomi Weisz