How To Grow Your LinkedIn Audience From Scratch (Episode 2)

B2B Content Corner

LinkedIn is a social media powerhouse for the B2B industry. Are you on this platform?

With thousands of human beings on this platform, it’s a social media channel to connect with your peers—but also make business connections. Currently, it’s one of the top lead generation methods for B2B companies. And since COVID-19 has closed off opportunities for in-person visits and trade shows, LinkedIn is a popular tool to bridge the gap. In this episode, I’ll deep-dive into three tips to help grow your presence on LinkedIn. Hint: It’s not too different from content best practices in general. After listening to this episode, you will walk away with three tips that you can apply to your LinkedIn Marketing strategy today.

What to expect on the B2B Content Corner Podcast

The B2B Content Corner Podcast is a bi-monthly podcast on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies. It hosted by me, Megan Thudium , a B2B content strategist and the founder of MTC | The Content Agency. On this show, you will find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topics like B2B content strategy, best practices, proven content frameworks, and developing case studies. Ultimately, this podcast is to help B2B marketing managers and entrepreneurs learn the needed actionable strategies & tips to make their content thrive. In 20-minute episodes, connect during your coffee hour over our corner chats on topics like content marketing, B2B marketing, content creation, content distribution, buyer persona, content strategy, LinkedIn, social media, and more.

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CEO LinkedIn Lead Strategy Lead

Megan is the CEO of MTC | The Content Agency. As CEO, she’s in charge of making sure the team fulfills client project expectations and everything runs smoothly. As Lead Strategist, her strategy background is provided on all projects – LinkedIn Marketing, SEO, Content Strategy, and Content Writing. Based in Berlin, Megan enjoys long bike rides around the city.