Driving visibility and impact for sustainable brands can use various platforms and communication types. For B2B businesses, LinkedIn should be one of the top priorities. After all, there are over 830 million members on the platform.
You need the right content strategy, process, and knowledge to make LinkedIn work. But sometimes, there's no time.
That's where MTC's Done-For-You LinkedIn package comes in: we take over your LinkedIn company profile, design a strategy for growth and exposure, and help you post weekly – after all, consistency is one of the key elements to really elevate your exposure in the platform.
In this article, we will compare MTC results to standard LinkedIn KPIs performance – and let you decide for yourself.
Over the past two years, we’ve partnered with clients looking to grow their company brands on LinkedIn. We've partnered with a wide range of inspiring individuals and forward-thinking brands doing amazing work in green technology.
But LinkedIn results don’t come easy – they take consistency, hard work, and deep knowledge of what works for specific industries. That’s why our clients come to us – and because we can deliver much more than the standard KPIs expected of the platform.
We recently published an article about industry benchmarks on company pages . It was great insight from a broad perspective in the B2B industry. But we want to dig deeper, and give additional insights specific to the sustainability sector.
The following are benchmarks that we’ve generated from our client projects. These are average growth benchmarks collected from various brands within the sustainability industry.
This data is over a 6-month period.
| 250% increase | 65% increase | 90% increase | 47,000 average |
| Button Clicks | Unique Visitors | New Followers | Post Impressions |
As a benchmark KPI, pages between 50-100k followers can generate an engagement rate of around 4%. At MTC, the best-performing organic post can reach an engagement rate of 5%.
Regarding LinkedIn's average click-through rate (CTR), 2.2% is the average across all types of content in profiles with up to 5,000 followers. At MTC, we can achieve an average CTR of 3% to 3.5%.
Generally speaking, you want your page reach to be above average – that is, over 3.49%. And for that, an agency can support your LinkedIn efforts.
Review: Our LinkedIn packages and services
LinkedIn is a highly effective social media channel for meeting your company brand, growth, and attraction goals. However, consistent posting, engagement, and comments are key to making the platform work for your organic reach goals.
Our Done-For-You LinkedIn packages help marketing teams rocket their growth in as little as 3-months. The package is available for company pages and C-level executives and team members. It includes everything you need to gain brand exposure and post consistently on your LinkedIn company profile.
If any of your numbers are below the average benchmarks, it might be time to optimize your LinkedIn profile and company page – or finally get that LinkedIn content strategy going.
To find out more about whether LinkedIn is right for you, your team, and your company brand strategy, visit our sales page or book a discovery call with us .
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Content Lead LinkedIn OM
Yessica is an experienced B2B Marketing Manager with a background in Creative Writing. She is the team’s lead on all LinkedIn Marketing growth and implementation projects for our clients. Locally based in Berlin, she enjoys writing in her spare time and tending to her indoor garden.
