An Australian-based solar company, Sola.io, sought content marketing as a means to nurture current solar panel system prospects and develop organic lead generation.
Company: Solar Company
Task: Inbound organic traffic and increase brand awareness
Product: Residential solar system installation and financing
MTC was tasked to create a content marketing strategy for Sola.io, a clean energy provider, to capture prospects organically and nurture current prospects with relevant content.
In the solar industry, sales cycles can be long over multiple months allowing for content marketing to do its work in building education, authority, and solar knowledge with future buyers.
Sola.io had the unique challenge of explaining an innovative business model and offerings clearly to their audience.
The small business had no prior content established. The task was to implement a content marketing strategy and plan from scratch to meet their business goals. After a thorough strategy meeting and investigation, it was determined that the project would align with the following business goals.
- Establish inbound marketing via blog content to drive organic traffic from Google and increase website visibility
- Develop blog content that answers top questions commonly asked to the sales team
- Build brand authority and explain the business model clearly to prospects
Populating the blog with SEO content
Sola.io implemented the content marketing strategy starting in Fall 2019. Main content priorities were website copywriting, positioning, email copy, and blog editorial content.