An Australian-based solar company, Sola Energy Australia, sought content marketing as a means to nurture current solar panel prospects and establish a Google traffic footprint.
MTC was tasked to create a content marketing strategy for Sola Energy Australia’s website. In the solar industry, sales cycles are rather long over multiple months allowing for content marketing to do its work in building education, authenticity, and knowledge with business prospects.
The small business had no prior content established. The task was to implement a content marketing strategy from scratch to meet their business goals. After a thorough strategy meeting and investigation, it was determined that the content marketing strategy would align with the following business goal.
- Establish inbound marketing and blog content to drive organic traffic from Google and increase website visibility
The solar company implemented the content marketing strategy starting in summer 2019 and purchased the package ‘Content Start’ to jump-start the project. MTC project manager Megan Thudium and Sola’s Marketing Director worked closely together to develop content marketing deliverables to meet said goals. These deliverables included:
- An SEO-driven long-form content piece on solar technology
- Download ebook asset on solar technology financing
- Educational blog content
Company: Solar Company
Task: Inbound traffic
Product: Solar panel installation
Target audience: Consumers