To meet these goals, marketing project leader, Megan Thudium, and the Business Development Manager of the CertiSafe™ Municipal Mixer, closely collaborated to devise a content marketing strategy with a deep understanding of the challenges and pain points of the municipal market. As the product lifecycle is long, requiring extensive educational nurturing on behalf of the sales manager, the Kasco team needed a collection of educational content that would organically attract the right buyers, educate them on the technology, results, and deliverables of the CertiSafe™ Municipal Mixer, and ultimately prequalify the prospect for the business manager.
Overall, the MTC content team developed consistent content marketing deliverables for the project to achieve this goal.
- Monthly blog editorial content on water quality, water tank maintenance and more
- SEO long-form educational content to bring awareness to common municipal water quality challenges
- Case studies to display the transformation process enacted by the CertiSafe™ Municipal Mixer with before, during and after data-backed results