the challenge

Kasco Marine approached MTC | The Content Agency to develop a content marketing strategy framework and content deliverables for the CertiSafe™ Municipal Mixer. The marketing project goal was to attract high-quality prospects to the website through educational content; in other words, sales leads using an inbound marketing strategy.

the process

To meet these goals, marketing project leader, Megan Thudium, and the Business Development Manager of the CertiSafe™ Municipal Mixer, closely collaborated to devise a content marketing strategy with a deep understanding of the challenges and pain points of the municipal market. As the product lifecycle is long, requiring extensive educational nurturing on behalf of the sales manager, the Kasco team needed a collection of educational content that would organically attract the right buyers, educate them on the technology, results, and deliverables of the CertiSafe™ Municipal Mixer, and ultimately prequalify the prospect for the business manager.

Overall, the MTC content team developed consistent content marketing deliverables for the project to achieve this goal.

Monthly blog editorial content on water quality, water tank maintenance and more
SEO long-form educational content to bring awareness to common municipal water quality challenges
Case studies to display the transformation process enacted by the CertiSafe™ Municipal Mixer with before, during and after data-backed results

Content examples

Is Tap Water Safe During the COVID-19 Outbreak?

Active Mixing Solves Water Tank Problems

What Your Chlorine Residual is Trying to Tell You

Company: Kasco Marine, Inc.
Goal: Inbound organic search engine traffic

Industry: Water Technology
Target audience: Municipal Water – Utility Engineers and Business Leaders

MTC is a talented and hard-working group of content experts that helped us realize our content strategy from creation to implementation. We now have professionally written case studies to showcase our Kasco CertiSafe product.

Lucy Allen