What is B2B Content [Empathy] Marketing?
Megan Thudium2020-05-18T15:33:07+02:00Empathy. Since moving to Berlin, Germany in 2017, I have come to terms with the word “empathy.” Granted. I did hear the word when [...]
Scribble these Down! Top Human-Centered Interview Questions
Megan Thudium2020-09-04T15:30:08+02:00When was the last time you got to know your ideal audience? I mean, like really got to know them. Befriending your audience isn’t [...]
Introduction to B2B Content Marketing Strategy
Megan Thudium2021-01-27T11:27:55+01:00What is B2B content marketing? Why is B2B content marketing important? Why do you need a B2B content marketing strategy? How to begin a [...]
A Beginner’s Guide to Human-Centered Marketing
Megan Thudium2021-01-11T16:42:48+01:00Introduction What is human-centered marketing? Why is empathy a major component? How to ask the right questions Great examples of human-centered digital content Conclusion [...]
3 Important Content Pieces in the Content Funnel
Megan Thudium2020-09-04T15:33:55+02:00We take our online audience on a journey. Our content is meant to educate, entertain, grow, and influence. Sounds great - right? Content should [...]
What is Audience Journey and How to Create One
Megan Thudium2020-09-04T15:34:56+02:00Have you ever traveled abroad? If so, the first order of business when you arrive in a new city is to find a map. [...]
What is a Content Funnel? A Short Guide
Megan Thudium2020-09-04T15:36:03+02:00I'm going to lay it out plain and simple. You need a content funnel sequence for your startup. If you're an online service provider [...]
The Key to Identify and Befriend your Ideal Audience: Talk to Humans
Megan Thudium2020-09-04T15:37:11+02:00The internet has too much noise. Many people are in the bandwagon to creating content for their online business, but in most situations, creating [...]
How to Repurpose Your Content
Megan Thudium2020-09-04T15:38:02+02:00As a content creator, your time seems to be scarce and deliverables demanding. We've all been there, right? The executive circle works with us [...]
Know Your Ideal Audience: What is a Buyer Persona & Why do You Need One?
Megan Thudium2020-06-05T16:05:34+02:00Nowadays, online service providers work through an immense amount of noise to capture the attention of their audience. Buyers are riddled with a large number [...]