How solar companies can leverage content marketing
Megan Thudium2020-03-16T12:06:34+01:00Many of us might feel like we’re moving through molasses these last couple of days. As a small business owner, you might still be [...]
2020 content marketing trends that won’t be new
Megan Thudium2020-02-23T16:18:02+01:00It’s about that time of year when we go into full reflection mode. We reflect on our marketing projects and business goals from this [...]
What is B2B Content [Empathy] Marketing?
Megan Thudium2020-02-23T16:21:43+01:00Empathy. Since moving to Berlin, Germany in 2017, I have come to terms with the word “empathy.” Granted. I did hear the word when [...]
Scribble these Down! Top Human-Centered Interview Questions
Megan Thudium2019-12-05T14:56:47+01:00When was the last time you got to know your ideal audience? I mean, like really got to know them. Befriending your audience isn’t [...]
A beginner’s guide to B2B content marketing strategy
Megan Thudium2020-03-09T14:50:55+01:00What is B2B content marketing? Why is B2B content marketing important? Why do you need a B2B content marketing strategy? How to begin a [...]
A beginner’s guide to human centered marketing content
Megan Thudium2020-03-09T14:57:43+01:00Introduction What is human centered marketing? Why is Empathy a Major Component? How to Ask the Right Questions Great Examples of Human-Centered Digital Content [...]
3 Important Content Pieces in the Content Funnel
Megan Thudium2019-12-05T15:01:09+01:00We take our online audience on a journey. Our content is meant to educate, entertain, grow, and influence. Sounds great - right? Content should [...]
What is audience journey and how to create one
Megan Thudium2019-12-03T10:37:31+01:00Have you ever traveled abroad? If so, the first order of business when you arrive in a new city is to find a map. [...]
What is a content funnel? A content funnel approach for startups
Megan Thudium2020-02-10T16:28:33+01:00I'm going to lay it out plain and simple. You need a content funnel sequence for your startup. If you're an online service provider [...]
The Key to Identify and Befriend Your Ideal Audience: Talk to Humans
Megan Thudium2020-02-10T16:29:40+01:00The internet has too much noise. Many people are in the bandwagon to creating content for their online business, but in most situations, creating [...]