Organic LinkedIn strategy: an agency case study
Megan Thudium2020-05-13T14:05:54+02:00We aim to provide our clients with cutting-edge strategies and methods for content marketing & lead generation. And that means that we have to [...]
What are the best practices for B2B marketing to promote content?
Megan Thudium2020-04-28T12:05:38+02:00As content marketers, we put a lot of effort into brainstorming and creating the very best content for our target audience. But more often [...]
How much content should I create for my B2B content marketing strategy?
Megan Thudium2020-04-28T12:12:03+02:00Experienced content marketers have been debating this question for years. It comes down to the age-old debate of quantity versus quality—and experts sit on [...]
How solar companies can leverage content marketing
Megan Thudium2020-05-28T08:53:21+02:00Many of us might feel like we’re moving through molasses these last couple of days. As a small business owner, you might still be [...]
2020 content marketing trends that won’t be new
Megan Thudium2020-05-18T15:31:15+02:00It’s about that time of year when we go into full reflection mode. We reflect on our marketing projects and business goals from this [...]
What is B2B Content [Empathy] Marketing?
Megan Thudium2020-05-18T15:33:07+02:00Empathy. Since moving to Berlin, Germany in 2017, I have come to terms with the word “empathy.” Granted. I did hear the word when [...]
Scribble these Down! Top Human-Centered Interview Questions
Megan Thudium2019-12-05T14:56:47+01:00When was the last time you got to know your ideal audience? I mean, like really got to know them. Befriending your audience isn’t [...]
A beginner’s guide to B2B content marketing strategy
Megan Thudium2020-05-18T16:16:17+02:00What is B2B content marketing? Why is B2B content marketing important? Why do you need a B2B content marketing strategy? How to begin a [...]
A beginner’s guide to human centered marketing content
Megan Thudium2020-03-09T14:57:43+01:00Introduction What is human centered marketing? Why is Empathy a Major Component? How to Ask the Right Questions Great Examples of Human-Centered Digital Content [...]
3 important content pieces in the content funnel
Megan Thudium2020-05-18T15:51:58+02:00We take our online audience on a journey. Our content is meant to educate, entertain, grow, and influence. Sounds great - right? Content should [...]