B2B buyers on average read three to four pieces of content before they make a buying decision. In a complex and multi-facet industry, B2B businesses navigate multiple decision-makers, long-buying cycles, and complex selling. Content marketing supports B2B business goals. We help B2B companies interact with their ideal customer through human-centered content marketing strategy and creation, a progressive approach to content creation, all while increasing revenues.
Content Strategy Consulting
We have a track record building lead generation content marketing strategies for business to business (B2B). B2B is complex with multiple decision-makers and long buying cycles. We craft for you a strategy, customer journey, buyer persona, and content calendar specific to your audience’s challenges that attracts, converts, and entertains. Our strategy team is available for team workshop consulting, new strategy creation, and a tactical plan setup.
LinkedIn Strategy Consulting
If you’re a B2B company, you need to be building a network on LinkedIn. Our strategy team works directly with your sales, marketing, and leadership team to develop a customized strategy to engage prospects through high-quality content. We’ll work together to audit and optimize current profiles and draft the content calendar.
B2B Content + Copywriting
We believe in providing the key principles of content like identifying and speaking to the ideal audience, engaging the reader with a unique copy, and providing them with the right information at the right time for conversion. As native-English speakers, we’re in tune with the wordage and nuances of English writing. We’re your local English content experts on board to create content for you—and we bring an industry-specific writer to every project with expertise in your ecosystem.
End-to-End Inbound Marketing Support
MTC | The Content Agency’s content retainer packages are designed for B2B startups and small businesses. We become an extension of your current marketing department, and we work directly with your Marketing Manager or VP Growth to become a well-integrated extension to your current marketing efforts. Our retainer packages provide a lead-generating content strategy and ongoing content campaigns for high-impact content implementation.