It’s with great pleasure that I announce the launch of the B2B Content Corner podcast. As the founder of MTC | The Content Agency, I wanted to develop a conversational podcast where B2B marketing leaders could connect to discuss the constant shifts and changes in content marketing. As a marketing leader, I’m often talking to B2B marketers weekly. They always have fantastic insight, and the podcast is a method to bring that knowledge to you, the listener.
Marketing in 2020 isn’t like the marketing of the early 2000s. B2B audiences crave authenticity and authoritative content. Empathy marketing is a common term circulating the internet, and empathy plays a huge part in being a successful B2B marketer in today’s world. Content is needed to connect empathetically to audiences. In this podcast, you will hear a mix of solo episodes and guest interviews with marketers where we deep-dive into relevant topics related to B2B content marketing.
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Press release published originally on PRWeb.
“B2B Content Corner” Podcast Helps B2B Companies Make A Larger Impact with Content Marketing in 2021
MTC | The Content Agency, a B2B content agency for software and environmental technology companies, today announced the launch of the B2B Content Corner podcast (https://bit.ly/2DzsbDJ), a podcast covering B2B content marketing topics. Hosted by Megan Thudium — entrepreneur, B2B content strategist, and agency founder — on the B2B Content Corner podcast, listeners will find a mix of solo episodes, interviews with B2B marketers, and playback audio snippets from the experts on topic themes like B2B content strategy, best practices, proven content frameworks, and developing case studies.
“B2B Content Corner is a podcast to exchange ideas around B2B content marketing. The podcast was created because the market lacked a specific focus on this subject. I believe this topic needed a stronger focus that dialed into the nitty-gritty success stories of effective content marketing. And as it’s B2B, we will tackle specific subjects that are a major concern to this industry while also tapping into both local and global marketer expertise in this ecosystem,” comments Megan Thudium, host of the B2B Content Corner podcast.
B2B industries are impacted by the digital boom. To remain competitive, B2B companies will need to adapt content marketing best practices that are more customer-relevant and educational. The B2B Content Corner will introduce listeners to B2B content strategy topics, industry best practices, proven content frameworks, and developing case studies that will bring B2B companies closer to their audience, grow their financial bottom line, and develop more relevant leads.
Listeners can also look forward to hearing short audio snippets from B2B content marketers in the field, and their relevant insight and experience. Ultimately, this podcast is to help B2B marketing managers and entrepreneurs learn the needed actionable strategies & tips to make their content thrive.
With new episodes airing bi-weekly, the B2B Content Corner podcast launches today with two episodes:
- In the first episode, we’re introduced to the upcoming podcast topics.
- In the second episode, content strategist, Megan Thudium, deep-dives into LinkedIn marketing and how to leverage it in your B2B digital marketing strategy.
The podcast is set up as 20-minute episodes to connect with you during coffee hour. Listeners will take away short and digestible pieces of content marketing to leverage in any B2B company. Listeners can find the podcast across platforms including Spotify (https://spoti.fi/2ZcCLbv), Apple Podcast (https://apple.co/2DB7wiF), and Google Podcast (https://bit.ly/333gez4).