Topic cluster content: strategy and structure
Megan Thudium2020-05-28T08:44:07+02:00A content strategy isn’t just about audience journey, a buyer persona, and creating content true to your audience. It’s also about SEO structure and [...]
Working with amazing brands for one year
Megan Thudium2020-05-28T09:12:45+02:00For a year, we've been working with forward-thinking brands from around the world to realize their business goals—and establish content marketing as a method [...]
Solar power content marketing: reaching for the sky
Megan Thudium2020-05-28T10:53:58+02:00Clean technology is gaining awareness and momentum—and specifically, solar technology is at the core of its expansion and driving change. Without a doubt, solar [...]
2020 content marketing trends that won’t be new
Megan Thudium2020-05-18T15:31:15+02:00It’s about that time of year when we go into full reflection mode. We reflect on our marketing projects and business goals from this [...]
How to Grow a SaaS Startup Blog
Megan Thudium2020-05-13T17:04:34+02:00Blogging and content aren’t dead. It continues to be a leading strategy for online businesses to funnel and attract a specific audience. Starting and [...]
Six Months as a Business Owner: Here is What I Learned
Megan Thudium2019-12-03T09:36:00+01:00I inhale and exhale slowly. I made it. I made it to six months running my content marketing agency full-time. When someone decides to [...]
How to Print the Digital Content Planner
Megan Thudium2020-05-18T15:53:15+02:00Has the Digital Content Planner (DigiCo) arrived to your digital doorstep? The planner is a step-by-step strategy workbook, informative guide and tool - coupled [...]
What is B2B Content [Empathy] Marketing?
Megan Thudium2020-05-18T15:33:07+02:00Empathy. Since moving to Berlin, Germany in 2017, I have come to terms with the word “empathy.” Granted. I did hear the word when [...]
Scribble these Down! Top Human-Centered Interview Questions
Megan Thudium2019-12-05T14:56:47+01:00When was the last time you got to know your ideal audience? I mean, like really got to know them. Befriending your audience isn’t [...]
Introduction to B2B content marketing strategy
Megan Thudium2020-07-27T20:26:11+02:00What is B2B content marketing? Why is B2B content marketing important? Why do you need a B2B content marketing strategy? How to begin a [...]