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About Megan Thudium

Megan Thudium is the founder of MTC | The Content Agency. She's a B2B content marketing expert. Her work has appeared in online publications, including Forbes.com, Upwork.com, Business.com, and Managers.org.uk. Follow her on Twitter at @thudiummegan.

What is B2B content marketing? Definition, channels, and best practices

2020-08-04T11:06:45+02:00

Content is a viable strategy for B2B companies. It builds audience authority, grows inbound traffic, and helps you build a well-defined audience. B2B content [...]

What is B2B content marketing? Definition, channels, and best practices2020-08-04T11:06:45+02:00

How to create a LinkedIn post that will captivate your audience

2020-07-13T11:45:05+02:00

LinkedIn is a social media powerhouse for the B2B industry. Your audience is spending up to two hours a day engaging with content on [...]

How to create a LinkedIn post that will captivate your audience2020-07-13T11:45:05+02:00

What are typical content assets to fill the top of the funnel?

2020-06-23T10:36:04+02:00

Lead generation is the goal of your content strategy—and to jump-start your lead generation you will need to develop content assets to attract traffic [...]

What are typical content assets to fill the top of the funnel?2020-06-23T10:36:04+02:00

What are the best practices for B2B marketing to promote content?

2020-06-23T10:35:39+02:00

As content marketers, we put a lot of effort into brainstorming and creating the very best content for our target audience. But more often [...]

What are the best practices for B2B marketing to promote content?2020-06-23T10:35:39+02:00

How much B2B content should I create for my content marketing strategy?

2020-07-27T20:25:50+02:00

Experienced content marketers have been debating this question for years: How much B2B content should I create for my content marketing strategy? It comes down [...]

How much B2B content should I create for my content marketing strategy?2020-07-27T20:25:50+02:00
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