Our Philosophy


Our content strategy is built customer-centric with the target audience in mind. Every content strategy comes equipped with a buyer persona, customer journey outline and a journey content mapping.


Our content structure is rooted to searcher intent. Every content piece has a purpose and a reason for existing because it was well-researched beforehand for search volume.


Our content structure and plan is build smartly, meaning content is targeted for search engine traffic, built as structured topics and amplified for maximised reach.

Start with a Content Audit

We build online organic content marketing strategies for startups and online entrepreneurs. We work together to create a quality and customer-focused content strategy approach.

The strategy process is crafted based on your target audience, customer journey and target persona. Work with a content strategy expert that is dedicated to your success. By the end of the coaching, you will have:

  • An understanding of your target persona and customer journey
  • An understanding of what is content strategy, marketing nurturing, SEO, a pillar page, and the importance of a download attachment
  • A working content framework to continue building your content presence after project completion
  • A private content strategist for one-on-one instruction

What is a content marketing strategy?

Content marketing is the means of educating the customer about your products and services through relevant and helpful information.

What can a content strategy provide?

  • A strong beginning to a converting sales funnel
  • The means of capturing and nurturing potential leads from multiple channel sources
  • Optimized and purposeful web content that drives sales
  • Builds awareness, creditability and trust with customer

Content Strategy for Startups

A private consultation on customer journey, content strategy and content framework where we’ll build your content strategy to begin your marketing nurturing process. Overview of the project:

  • An understanding of your customer journey with a physical Customer Journey Roadmap & Buyer Persona given
  • Personalized and mapped content plan including downloads and email idealization tailored to your customer, product and personal business success for a marketing nurturing process
  • A working framework to continue building your content presence after project completion
  • A content strategy & marketing nurturing process framework  tailored to your business
  • A private content strategist for one-on-one instruction

Content Strategy Process

  • Meet & Greet Meeting

  • Intelligence Gathering Workshop

  • Target Persona, CJ & CS Creation

  • Get Started with your Content Strategy Workshop

  • Feedback Loop Meeting

  • Check-up: How is it going?